The Growth Ceiling and How to Break It
Most businesses think that when growth slows, the answer is to push harder.
More leads. More sales. More hires.
But growth doesn’t stall because of a lack of effort. It stalls because of structural misalignment.
Larry Greiner’s Growth Model (1972) explains why businesses hit predictable breaking points.
The Growth Ceiling Explained
Companies scale through phases, but every phase creates new complexity.
What worked for a lean, agile team collapses under organisational weight.
Scaling without restructuring for scale makes growth harder, not bigger.
The Mistake Businesses Make
Instead of fixing the structure, they multiply their inefficiencies.
Marketing scales, but sales can’t close what’s coming in.
Sales pushes deals, but service struggles to deliver.
More people, more complexity, more effort—but no breakthrough.
The Connected Growth Solution
Businesses that break through growth ceilings stop seeing growth as departments and start treating it as a single, compounding function.
Marketing isn’t just about leads—it creates demand that converts.
Sales isn’t just about closing—it informs the market strategy.
Service isn’t just about retention—it fuels brand equity and referrals.
When these functions feed each other instead of fighting for relevance,
Growth stops being pushed. It starts compounding.
One last thing…
If you’ve hit a growth ceiling, it’s not the market.
It’s the way the business is wired.
